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Australian Romance Readers Survey 2011: results

8 November 2011

The Australian Romance Readers Survey for 2011 was launched on 25 August and closed on 13 October. A total of 335 people responded to the survey (up from 220 last year).

We have now collated all the results, which can be downloaded here.

But we thought we would give you a sneak peek at some of the interesting trends.

  • The majority of respondents were from NSW (120), with high rates for Qld (71) and Vic (65). Next was ACT (26), SA (23) and WA (17). The NT had 5 respondents and Tasmania just 2. The percentages of all these are fairly similar to those from the 2010 survey.
  • This year we had 6 male respondents (up from 4 last year).
  • 82.3% of respondents said that at least half of the books they read are romances, with 12.5% saying all the books they read are romances.
  • The most popular sub-genre this past year was contemporary romance, followed closely by historical romance and paranormal romance. But when asked which one sub-genre they read most, the majority of respondents said paranormal romance.
  • The most popular book format is still mass market paperback at 60.4% (but this is down from 69.2% last year). Ebooks on the other hand are up to 24.3% from 19.2% last year.
  • Book buying is down this year, with 59.9% buying less than 5 new romance books a month (46.7% last year) and 22.6% buying 5–10 news books (32.9% last year). Those buying more than 15 new books a month is down from 6.7% last year to just 2.9% this year.
  • Nearly a third of respondents read ebooks on an ereader (and another third don’t read ebooks at all).

We also added a few new questions this year.

For the first time the survey asked people for specific information about ebook readers. This is a topic that has come up a few times on the members loop, so we thought we would ask the romance reading public at large to find out which ereaders are the most popular. A total of 107 respondents have an ereader of some type, with the most popular by far being Kindle (38) and a Sony of some sort (31), followed by iPad (17), Kobo (10) and BeBook (5). (Interestingly, at least six respondents had more than one ereader, some as many as six!)

The question I was most interested in (another new one) was how many respondents are ARRA members: 126 said they are members, 133 said they are not members and 53 people said they had never heard of ARRA. They have now! (If you sent the survey link to a friend, why not encourage them to join.)

It is good to know that word of the romance survey has spread beyond just our members.

Full results of the survey are available here.

Thank you to everyone who took the time to fill in the survey.

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One Comment
  1. aimskye permalink
    29 November 2011 9:35 pm

    I love filling in the survey and seeing the results each year. It’s interesting to see what’s other romance readers are like.

    I probably fall into the category of someone who has read a lot of contemporary romance this year but still read paranormal romance most.

    Aimee
    (nonmoty)

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